Kristen H. Rachels

With over two decades of experience driving growth for B2B enterprise technology companies, Kristen leads Itential’s marketing efforts to accelerate the adoption and expansion of its innovative products and services. Before joining Itential, Kristen held marketing leadership roles at PowWow Mobile and StarMobile, where she helped establish both companies as leaders in enterprise application development. She also founded a consulting business, serving as a fractional CMO for early-stage startups. Kristen is passionate about scaling businesses, building high-performing teams, and leveraging data-driven insights to drive demand generation and pipeline growth. She is also an advocate for diversity in technology and innovation.