ATLANTA, August 13, 2025 — Itential, the cloud-native leader in network and infrastructure orchestration, today announced it has been named as a Sample Vendor in seven separate 2025 Gartner Hype Cycleu2122 reports:
This recognition highlights orchestration’s critical role in operationalizing automation across complex enterprise environments.
According to the 2025 Gartneru00ae Hype Cycleu2122 for I&O Automation, “Automation accelerates delivery of business value and mitigates risk. Organizations must view automation as not just a core capability that unlocks their capacity to deliver highu2011velocity, highu2011efficiency and highu2011performance services to their stakeholders, but as a force multiplier that drives continuous improvement and innovation.” Despite significant investments, most automation remains fragmented and siloed in tools, teams, or domains. At the same time, hybrid topologies, DevOps practices, and AI adoption are creating an automationu2011first model that can only succeed when orchestration connects and governs automation at scale.

Kristen Rachels, Chief Marketing Officer at Itential
Gartner positions orchestration as critical to realizing automation’s value: “Combining automation technologies to enable orchestrated delivery patterns continues to improve I&O automation’s value to consumers.” Itential’s recognition across the seven 2025 Hype Cycles reflects its role as the orchestration layer for enterprise automation. Itential’s recognition is built on:
By moving beyond isolated scripts and toolu2011specific automations, Itential enables enterprises to unify automation as a strategic capability and position infrastructure for AIu2011ready, autonomous operations at scale. The Gartneru00ae Hype Cycleu2122 reports provide a graphical representation of the maturity and adoption of technologies and practices, illustrating how they are relevant to solving pressing business challenges while unlocking new opportunities. This year’s Hype Cycles identify Infrastructure Orchestration, Network Automation, and NetDevOps as delivering a high level of benefit for I&O leaders tasked with increasing velocity, improving governance, and scaling automation across complex hybrid environments. Earlier this year, Itential was also named a Representative Vendor in both the Gartner Market Guide for Infrastructure Automation and Orchestration Tools and the Gartner Market Guide to Network Automation Platforms. To learn more about Itential visit www.itential.com.
About Itential
Itential provides powerful automation and orchestration capabilities that enable the world’s largest enterprises and service providers to deliver network and infrastructure services faster, more securely, and at scale. Built for hybrid, multi-domain environments, the Itential Platform simplifies and standardizes change across traditional and modern architectures — from data center to cloud to edge — with full support for configuration compliance, policy enforcement, and integration across the IT ecosystem. Itential provides a unified platform that enables both the execution of infrastructure automations and the orchestration of complex, end-to-end workflows — allowing organizations to standardize, scale, and govern operations across complex environments. With robust integration capabilities and support for event-driven triggers, Itential connects automation, systems, and AI-driven insights to orchestrated action, making it easier to evolve from task-level automation to fully coordinated operations. By enabling self-service infrastructure delivery for IT and application teams, and operationalizing automation at scale, Itential is transforming how organizations manage and evolve their distributed infrastructure. www.itential.com.
Media Contact:
Kristen H. Rachels Chief Marketing Officer at Itential kristen.rachels@itential.com
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